Media literacy

Updated on 06 May 2011 By Sandra Brocx

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"Media literacy refers to all the knowledge, skills and attitudes that citizens need to function sensibly, critically and actively within a complex, variable and essentially medialized world."

(Council for Culture, July 2005).

Relevance to Avans University of Applied Sciences

For a teaching organization like Avans University of Applied Sciences, it is essential to make a constructive contribution towards media literacy. Students learn how to take a critical and targeted approach towards knowledge, helping to promote professional competence and sound professional practices.

What exactly does this involve?

Avans University of Applied Sciences supports its students in developing information skills. In order to deal with information sensibly, which is essential in professional practice, students must be able to:

  • gather,
  • use,
  • evaluate and
  • validate information.